What do car manufacturers think of this?

We are launching our initiative here today at the Geneva Motor show for a reason. For this initiative to be successful we need the fullest possible engagement with everyone who has a stake in the issue – and the manufacturers are key to that – as are Governments, consumers, and other global institutions amongst others. We believe the issue of fuel economy is one which has the potential to benefit all of those groups directly, and by helping with the shared problem of climate change. We have already had some discussions with industry which were positive, and we hope to have more here today.