GFEI takes the Future Car Challenge 


Spreading the word on GFEI in Regent St. during the 2011 Future Car Challenge 

The Global Fuel Economy Initiative (GFEI) is entering this year’s RAC Future Car Challenge – the world’s leading low fuel driving event.

The annual Future Car Challenge, which this year takes place on 3 November, promotes fuel efficient driving and showcases different low energy vehicle technologies. Over the past two years, the event has proven an interesting exercise in comparing an on road performance over the Brighton-London route with manufacturers’ claims on fuel economy. It also throws a useful spotlight on the role of driving technique in achieving a low fuel performance.

The event starts on Madeira Drive, Brighton, finishing in Regent St. London. The course is the reverse of the famous RAC Veteran Car Run held the next day.

With the global car fleet predicted to triple by 2050, the GFEI looks at ways to reconcile legitimate aspirations for mobility with an ambitious reduction in CO2 emissions from cars worldwide amid a tough global economic outlook.

Maximising fuel efficiency in the on-road vehicle fleet globally is essential. The GFEI has shown that just by using existing cost effective technologies in all vehicles we could halve CO2 emissions from the global fleet by 2050.

The GFEI does not back any manufacturer or technology and enters the event as a fully independent participant. The GFEI has entered different cars from different manufacturers each year that it has taken part in the Future Car Challenge. This year, the GFEI is entering a KIA Rio 1.1 CRDI ‘1’ Eco.

Sheila Watson, Director of Environment at the FIA Foundation said: “The Future Car Challenge really does highlight some of the key issues in vehicle fuel economy – particularly the role of driving technique, the on road performance as compared to the official mpg, and the scope for even more improvement with all vehicle technologies. Across the event, performance in fuel economy has improved each year of the challenge. We’re expecting the FCC this year to provide another fascinating test.”